If you’re looking for ways to enhance the traffic on your coupon website, there’s no better time than now. More customers are looking for deals online than ever before. They want to save on costs, discover new products, and enhance their lifestyles.
With access to data analytic tools, you can increase the measurability of your website’s performance. In this blog, I delve into how data analytics tools can help you understand user behavior, set goals, measure output, and reset your website’s strategy to drive profitability.
5 Ways To Leverage Data Analytics Tools for Success
Here’s my step-by-step guide for coupon website owners:
1. Understand key metrics for coupon websites
The first step is to identify key metrics that can be used to measure the progress of your coupon website. I like to divide them into two categories:
- Generic website metrics that you can monitor regularly include monthly, weekly, and daily site traffic; the number of visitors; bounce rates (the rate at which visitors are leaving your website); average page views per session; session duration; devices used; drop-off pages/ points; peak traffic hours, and the amount time spent on the website by users.
- Specific metrics include coupon click-throughs (the number of consumers clicking on the coupon pages) and rate of redemption (the number of customers who used the coupons from the total number of people who clicked on coupon links).
Once you identify the key metrics, track them regularly, and take action based on the data. You may also refer to the list of top 6 essential plugins and tools for your WordPress website.
2. Analyze user behavior and engagement with your site
The ultimate role of data analysis is to help you understand your consumer better – their behavior, habits, interests, and challenges. This is where deconstructing the engagement on your coupon website in detail comes to use.
For instance, data-driven analytics tools break down consumer engagement in detail, giving you insights into the mindset of consumers. You will better understand why consumers are browsing but not purchasing via your coupons. You will see patterns emerge that explains the bounce rate on your website/specific pages.
For instance, if consumers drop off after clicking on a coupon code, but you do not see many conversions in your affiliate panel, then it might mean that the coupons on your website are either invalid or expired. Therefore, it is very important for a coupon website to always have latest and updated coupons. Thankfully, premium themes like ClipMyDeals are compatible with LinkMyDeals and CouponAPI coupon feed services.
3. Set and measure goals for your website
Managing all facets of a website, including user experience, marketing, website differentiation, and Search Engine Optimization (SEO), can be overwhelming. You may also read our blog on top SEO tools for your coupon website
This is where goal-setting and measuring goal success play an important role in driving your coupon website success strategy.
Here’s an example of how to set and measure a goal. If the data indicates that more customers are logging in from mobiles, ensure your website is optimized for mobile users. Track how customers are responding to changes. Is the traffic increasing, or are there still drop-offs?
Other goals can include setting sales targets, enhancing website layouts, improving website-loading speeds, and adding relevant plugins to enhance the browsing experience.
Access to data analytics tools is great, but only if you know how to use them effectively!
4. Utilize Google Analytics and other data-tracking tools
Google Analytics is one of the most popular data-tracking tools for website owners. The user-friendly interface and depth of data available make it an attractive choice. However, Google Analytics has some limitations. For instance, Google Analytics indicates what users do on your website but cannot predict intentions. However, you can still make assumptions based on the user behavior on your website.
For example, if the number of users visiting store A good. But you wish to promote the products of Store B on your website, due to any reason, then you may display a banner/video on store A page. This will cross promote store B products on Store A coupon page.
This limitation has led to the emergence of alternative tools powered by artificial intelligence and other technologies. Tools such as Polymer, Tableau, Looker, and MonkeyLearn, leverage AI to pick up patterns that are not easily visible to the human eye. For instance, AI can help create detailed customer personas based on browsing history, behavior, and interests. This is actionable intelligence, which helps predict what consumers want.
The best part is that you don’t need to be a data scientist to understand their insights.
5. Using data insights to optimize your site for conversions
Now that you have all these data insights at your fingertips, it’s time to make data-driven decisions that yield results for your coupon website. Following the data is the best way to give customers exactly what they need.
For instance, if you observe more traffic at certain times of the day, play on that. Make sure your site offers the best and most unique deals at that time. The site should look fresh and nudge users to make a use of the coupons that are listed on your website.
Send the most trending coupons feeds via emails campaigns is another effective strategy. If you also have a price comparison functionality on your website, then you can show similar products to your users from the same categories.
The takeaway
Collecting and analyzing data is imperative for website owners. Effective usage of data insights empowers coupon websites to stay connected to what the customer needs. Keep enhancing the user experience based on your findings.
You can also leverage specialized platforms like clipmydeals.com, which offer a wide range of features to help drive more traffic and engagement on your coupon website. These include attractive coupon layouts, printable vouchers, cashback plugin, and price comparison plugin.
Access to such a website features stack can help you streamline your coupon website’s growth strategy, attract more customers, and drive higher revenues.