Just launching a coupon website is not enough. To make it successful, you need to optimize your website for SEO to increase organic traffic and enhance your search engine rankings.
Search Engine Optimization (SEO) is a technique where you optimize your website’s content and technical aspects to make it more search engine-friendly. So, when someone is looking for your coupon website using a keyword, it will be the one showing up at the top.
You cannot manually optimize your website to increase traffic; you need SEO tools to assist you in the process. We’ve done our research and listed the top SEO tools for coupon websites that can help increase your conversions. Let’s explore them one by one:
1. Semrush
Semrush is one of the most popular website SEO tools that comes highly recommended by marketers. From basic domain analysis to deeper competitor analytics, you can get everything done with Semrush.
Semrush allows you to check rankings for blogs and other content, changes in rankings, the number of ranking keywords, and the volume of organic and paid traffic through its intuitive dashboard.
You can also compare your coupon website against your competitors using the domain vs. domain search.
Pricing
- Pro – $119/month
- Guru – $229/month
- Business – $449/month
Pros
- Easy to use
- Content optimization features
- Domain comparison
- PPC data
Cons
- Limited to one search engine (Google)
- Expensive pricing plans
- Poor mobile optimization
2. Ahrefs
Ahrefs is a well-known SEO tool, considered second best to Google Analytics. It is used by some of the biggest brands like Netflix, LinkedIn, Uber, etc.
It is basically a web crawler that can crawl your website and identify areas that need improvements to increase ranking. Ahrefs is packed with all the necessary features you need to grow your digital presence.
Coupon websites are generally prone to multiple changes and updates. If you’re looking for a dynamic tool that can help keep your website SEO-optimized all the time, Ahrefs is the one you should go for.
Pricing
- Lite – $99
- Standard – $199
- Advanced – $399
- Enterprise – $999
Pros
- Broken links analysis
- Core web vitals audit
- Affordable pricing plans
- Suitable for multiple search engines
Cons
- No free trial
- Poor phone support
- Lack of mobile app
- Crowded interface
3. Google Search Console
Google Search Console is a feature-rich, powerful SEO tool that delivers high-quality results. Coupon websites generally attract a lot of traffic. To track huge volumes of incoming traffic effortlessly, you need to connect your website with GSC.
Google Console can help you understand how your website visitors are interacting with your page. This data will help you optimize your website for better conversions.
From SEO auditing and keyword research to content insights, data visualization, and competitor analysis, you can do it all using GSC. It reveals more accurate data than any other SEO tool, making it a must for your coupon website.
Pricing
Free
Pros
- No absurd pricing plans
- Easy to use
- Accurate data
- User-friendly UI
- Easy issue identification
4. Moz
Moz is one of the top SEO tools for coupon websites, as it is built to increase your website traffic, rankings, and site awareness on Google SERPs.
Moz DA checker has become a benchmark for every online brand around the world. It is one of the most used SEO tools by experts because it has proven to provide up-to-date information regarding websites.
You want your coupon website to be better than your competitors, right? Then you need Moz to resolve technical issues and perform weekly site audits to keep your website running all the time.
Pricing
Standard – $99/month
Medium – $179/month
Larger – $299/month
Premium – $599/month
Pros
- Intuitive interface
- DA checker
- Affordable pricing
- On-page optimization suggestions
Cons
- Poor navigation
- Lack of real-time reports
Conclusion
The success of a coupon website depends on how many customers it attracts. You need SEO to boost your ranking, traffic, and website visibility. Without the right SEO tools, your coupon website will get lost in the competition.
The top SEO tools for coupon websites listed above are being used by virtually every website worldwide. With Black Friday nearing, you need to leverage these tools to optimize your website and take advantage of the biggest sales weekend of the year.
These tools offer a variety of features, but having a tool is not enough. You need to know how to use it and find the right metrics. Once you start figuring it out, it’s only a matter of time before your coupon website starts ranking in the Top 10 results on SERPs!
If you liked our suggestions, you may also find our list of top 5 SEO tips & tricks for coupon websites useful.